Our vision

A society where people feel free to choose any mode of travel - walk, cycle, scoot, motorbike - without fear of death or injury from  a collision with an HGV.


Our Mission

To challenge, engage and work with industry, policy makers and justice professionals to eliminate death and injury from collisions between HGVs and vulnerable road users.


Our Aims

To encourage fast and widespread adoption of safer vehicles, drivers and operations to reduce the risk of collisions with vulnerable road users through communicating best practice and preventative measures to:

  • Industry clients, contractors and operators
  • Policy makers at local, national and international level
  • Police, crown prosecution service and coroners
  • The public, including the bereaved, active travel groups and organisations, and the media


We have an action plan [link] for 2016 to meet these aims

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